Promotion: New Analytics and Implications for Retailers and Manufacturers Space Management Suggest ways to incorporate advanced

Suggest ways to incorporate advanced approaches into your scorecards

Different options for developing category decision trees and discuss their importance to the category management foundations

Describir formas de comparar efectivamente contra el Mercado y los competidores

Category Management on Limited Data

Build a business plan to achieve agreed upon goals

Promotion: New Analytics and Implications for Retailers and Manufacturers Space Management Suggest ways to incorporate advancedPromotion, as a driver of incremental sales, has expanded way beyond traditional flyers and coupons to include websites, targeted emails, social media, and retailer mobile strategy. Participants learn to use advanced data and technology to plan effectively for this new and expanding complexity in promotion planning. Consider complex strategies, data & technology, and Shopper as they relate to promotion, including: New data and technologies; Examples