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" Dick Masterson has compiled a Magnum-size list of the ways men are better than women
A ground-breaking book that sets out to demonstrate that Japanese is “simple
and to find a cure for his writer's block as his publisher's deadline looms
The ads and the people behind them developed the art of selling things
Wildly funny and searingly honest
What Sticks : Why Most Advertising Fails and How to Guarantee Yours Succeeds Condition:Very Good " Dick Masterson has compiledWhat Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that Half the money I spend on advertising is wasted; the trouble is, I don't know which half. However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112
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