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of the intense relationship between the gypsy foundling Heathcliff and Catherine Earnshaw
Case material substantially enhanced including new cases form a variety of industries
The Conference of the Birds transforms deep belief into magnificent poetry
eye-opening look into how these twelve people captured a piece of the American Dream
the ideological and the cultural
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Audie Award for Audio Drama (2011) of the intense relationship betweenWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the
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